Not Just Another Tie for Dad: New Anchor Neckwear Stays in Place, No Matter What
TAMPA, Fla., June 2, 2010 — A new fashion retailer is offering a novel take on that timeless Father’s Day gift, the tie. The Anchor Neckwear website (http://www.anchorties.com) features 100-percent silk handcrafted neckties that securely “anchor” to dress shirts so they stay in perfect position all day, enabling wearers to look polished and professional at every moment.
“Anchor Neckwear has solved every fundamental problem with the standard necktie,” said Joseph Sale, founder of Anchor Ties. “Men will never again have to worry about their ties swaying out of place, dipping into plates, cups or sinks, being blown over their shoulder by the wind or otherwise getting in their way. Moreover, Anchor Neckwear is perfect for anyone who has to wear a tie to work, including restaurant and hotel employees, doctors and salesmen.”
Anchor Ties feature a patent-pending design with two elastic strips that attach to two buttons on a dress shirt, securely keeping the entire tie “anchored” in place. In addition, all the ties include a concealed pocket where wearers can discreetly store business cards, credit cards, money, an iPod or any other small, flat item. Even the Anchor Neckwear label is strategically positioned to catch the small end of the tie, regardless of how the wearer ties it.
When Sale worked as a Fortune 500 account executive, he often noticed that his tie and those of his clients were out of place. When he lost his job, he recalled those incidents and decided to launch a new business that could provide a solution. After developing many different prototypes, he hit on the idea for Anchor Ties and founded Anchor Neckwear in November 2008. “Simply put, Anchor Neckwear is the most functional line of neckwear available, which is why our slogan is that it’s the only tie that works for you,” he stated.
Retailing for $30 each, the 30 silk neckties in the Anchor Neckwear collection are available in a variety of colors and patterns, including solids, stripes, port paisleys as well as patterns of dots, wheels and geometric shapes. The website offers e-mailed gift certificates for last-minute purchases or for those who prefer to let Dad choose for himself.
Currently, the ties are only available at the website, but Sale’s plans include not only exclusive designs but also retail distribution, partnerships and wholesale opportunities for retailers or individuals. Anchor Ties may also be customized with branding on the inner label for corporate promotions or gifts.
In addition to creating the Anchor Neckwear portal, Sale has built a social media base to stay in touch with fashion-conscious professionals. Anchor Neckwear fans can access his TIE Life blog, a YouTube channel containing local television coverage of his ties (http://www.youtube.com/user/AnchorTies), a Facebook page (http://www.facebook.com/anchorneckwear) and a Twitter page (http://twitter.com/anchorneckwear). In addition to posting feedback, individuals will enjoy Sale’s posts and tips on such subjects as tying a Windsor knot.